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About DigiDala

DigiDala provides practical marketing and design support for building, industrial and technical businesses across New Zealand and overseas.

I help teams communicate clearly, present consistently, and create marketing tools that support sale, whether that’s through a one-off project or ongoing support over time.

Working virtually keeps things efficient and straightforward. By operating as a boutique studio, I’m able to keep overheads low, pricing fair, and the focus on delivering quality work.

Meet the Person Behind DigiDala

NZ based graphic designer and creative marketing partner.

Hi, I’m Lauren - founder of DigiDala. With over 15 years’ experience across marketing, graphic design and creative delivery, I help businesses communicate clearly and present professionally across both digital and print.

DigiDala was created from a genuine love of design, problem solving, and helping businesses bring good ideas to life. I believe the best work comes from strong relationships, clear communication, and taking the time to properly understand your business and customers.

Clients often describe me as reliable, practical, easy to work with and down-to-earth, someone who brings creative direction without unnecessary complexity.

When I’m not working, I’m usually balancing life with two kids, too much coffee, and a growing list of creative ideas.

How I work

I work as a hands-on marketing partner and creative lead.

You work directly with me. I lead the thinking, structure, creative direction and day-to-day communication, and I also deliver a large portion of the design and marketing work myself.

For larger or more specialised projects (such as animation, illustration or 3D rendering), I collaborate with trusted specialist designers and animators to deliver work efficiently and to a high standard.

This approach gives you:

  • a single point of contact

  • clear communication

  • consistent output

  • flexible support without the overhead of hiring in-house

What I help with

My work typically includes:

  • graphic design (illustrations, brochures, proposals and technical documentation)

  • website support, updates and design across various CMS platforms

  • logo design and visual identity

  • 2D animated explainer videos and motion graphics

  • 3D product renders for technical and building products

  • ongoing marketing coordination and hands-on support

Projects can be delivered as one-off pieces of work or as ongoing support, depending on what your business needs.

Who I Typically Work With

  • Industrial & Engineering

  • Technical B2B Businesses

  • Construction & Trades

  • Education & Training Providers

  • Architectural Product & Service Providers

What clients say

★★★★★
Lauren has taken on several projects for us – from designing print marketing collateral such as brochures and product guides, to 2D graphic designs that we've used to showcase the full scope of our product line. Her efficiency and keen eye for detail have ensured we have received outstanding results every time.
Google Review · RML Machinery
★★★★★
Lauren at DigiDala was wonderful to work with. She guided us through the animation creation process, which was completely new to us, and was attentive to feedback and refinements throughout. We’re very happy with the finished project and appreciated Lauren’s ability to bring our research data to life through an engaging animated explainer video.
Google Review · Auckland University of Technology
★★★★★
Lauren has been an absolute gem for our company, showcasing outstanding marketing skills. Her assistance with our weekly marketing tasks, website creation, and website updates has been invaluable. Lauren's creativity and genuine gift for graphic design have brought a unique flair to our projects. We highly recommend Lauren for all your marketing and design needs. She is not only highly trustworthy and honest but also brings a friendly disposition to every interaction.
Google Review · Unex Systems
★★★★★
Lauren agreed to undertake the creation of our brand assets and right from the start, the right questions were asked which made the process really efficient. We quickly got onto the same wavelength and we are delighted with the outcome, a high quality suite of brand assets that really set our business up for the future. Thank you Lauren.
Google Review · TAG Droneworks
★★★★★
Lauren was great to work with in achieving our desired advertisement. Not only was the animated advertisement on point with what we wanted, Lauren's expertise and advice on applying the creation to our media platform was well received.
Google Review · Action Bobcats
★★★★★
Thanks very much Lauren - it's been great working with you. It's been a fantastic experience working with you on this animated video project.
Client Review · Zentri
★★★★★
Lauren volunteered her time and expertise for multiple jobs for Showing Waikato. In particular advertising material for the Waikato A&P Show. Lauren assisted with a variety of graphic design projects and had responsibility in communicating some difficult concepts on behalf of our whole organisation.
Client Review · Showing Waikato

I take care of the marketing tasks and design work, so you can focus on what you do best.

If you’re looking for a reliable marketing and creative design partner, I’d be happy to talk things through.