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Marketing partner
(ongoing support)

Hands-on marketing and design support - without the overhead of hiring in-house

Marketing coordination and design support illustration for ongoing marketing services

I provide ongoing marketing coordination and design support for businesses that need reliable, hands-on help to keep marketing moving. This service operates on a monthly retainer and is designed to feel like an embedded marketing partner - without the overhead of hiring in-house or managing multiple suppliers.

I work closely with building product, industrial, construction and technical businesses that value clarity, consistency and practical marketing that supports sales teams.

What this service covers

As your marketing partner, I support the day-to-day marketing and design tasks that often fall between strategy and execution.

Depending on your business, this can include:

  • Marketing coordination and planning

  • Graphic design and document layout

  • Website updates and ongoing maintenance

  • Sales and marketing toolkits (product sheets, brochures, proposals and technical documentation)

  • Content coordination (blogs, EDMs and campaigns)

  • SEO and LLMO support

  • Day-to-day digital and marketing support

Everything is handled in a structured, practical way - so marketing doesn’t stall or get pushed aside.

Who is this for?

This service is best suited to businesses that need consistent, senior-level marketing support, including:

  • Building product manufacturers and suppliers

  • Industrial and engineering businesses

  • Construction and trade organisations

  • Technical and education-related organisations

My focus is always on marketing that helps teams sell more easily, simplifies technical information, and presents the business professionally across every touchpoint.

How I work

Marketing Partner support is delivered on a monthly retainer.

This allows me to:

  • Act as a consistent extension of your team

  • Prioritise work week to week

  • Coordinate design, content and digital tasks

  • Reduce the stop–start of one-off briefs and quotes

This approach suits businesses that want dependable marketing support without hiring internally or managing multiple suppliers.

Lauren Oliver Marketing Partner and Creative

Experience you can rely on

I’m a marketing partner and creative director with 15+ years’ experience supporting SaaS, architectural building product and construction-related businesses.

Before DigiDala, I worked as Marketing Executive and Senior Graphic Designer at UNEX Systems, leading marketing execution across NZ building product brands. My work included websites, SEO, specifier platforms, sales and technical collateral, EDMs, and new product and sub-brand launches.

Today, I operate DigiDala as a boutique studio model, providing senior marketing direction and hands-on support, while coordinating trusted specialist designers and animators when needed.

Based in Hamilton, New Zealand, working remotely with clients across New Zealand and available for on-site support where required.

What clients say

★★★★★
Lauren has taken on several projects for us – from designing print marketing collateral such as brochures and product guides, to 2D graphic designs that we've used to showcase the full scope of our product line. Her efficiency and keen eye for detail have ensured we have received outstanding results every time.
Google Review · RML Machinery
★★★★★
Lauren has been an absolute gem for our company, showcasing outstanding marketing skills. Her assistance with our weekly marketing tasks, website creation, and website updates has been invaluable. Lauren's creativity and genuine gift for graphic design have brought a unique flair to our projects. We highly recommend Lauren for all your marketing and design needs. She is not only highly trustworthy and honest but also brings a friendly disposition to every interaction.
Google Review · Unex Systems
★★★★★
Lauren agreed to undertake the creation of our brand assets and right from the start, the right questions were asked which made the process really efficient. We quickly got onto the same wavelength and we are delighted with the outcome, a high quality suite of brand assets that really set our business up for the future. Thank you Lauren.
Google Review · TAG Droneworks
★★★★★
Lauren was great to work with in achieving our desired advertisement. Not only was the animated advertisement on point with what we wanted, Lauren's expertise and advice on applying the creation to our media platform was well received.
Google Review · Action Bobcats
★★★★★
Lauren volunteered her time and expertise for multiple jobs for Showing Waikato. In particular advertising material for the Waikato A&P Show. Lauren assisted with a variety of graphic design projects and had responsibility in communicating some difficult concepts on behalf of our whole organisation.
Client Review · Showing Waikato

Frequently Asked Questions

What’s the difference between this and your other services?

My other services focus on specific projects such as websites, branding or design work. The Marketing Partner service provides ongoing coordination and delivery across multiple marketing and design tasks, acting as an extension of your team.

Will I be working directly with you?

Yes. You’ll work directly with me as your marketing partner.

Is there a minimum commitment?

Yes. Marketing Partner retainers typically run on a minimum three-month term to allow time for planning, momentum and measurable progress.

Need ongoing marketing and design support without hiring in-house?

Let’s talk about whether the Marketing Partner service is the right fit for your business.