2D Animation & Motion Graphics

The cost of a 2D animated explainer video depends on length, style, and complexity. A short, simple motion graphic is very different from a fully illustrated explainer with custom characters, voice-over, and sound design.

Most 2D animation projects fall somewhere between short social animations and longer explainer videos, with pricing scaling based on:

• animation length

• illustration detail

• script development

• voice-over and sound

• revisions and delivery formats

Once I understand your goals, I’ll provide a clear proposal with pricing options to match your project and budget.

DigiDala can create practical 2D animation and motion graphics, including:

• Explainer videos

• Motion graphics for websites and presentations

• Animated logos and brand elements

• Training and education animations

• Animated web icons and UI elements

• Illustrated product or system animations

1. Projects usually follow a simple, structured process:

   1. Understanding the brief - goals, audience and message

   2. Structure and planning - script or storyboard as needed

   3. Design and illustration - visuals aligned to your brand

   4. Animation - with review points and revisions built in

   I will keep the process clear and collaborative throughout.

2D animation is especially useful for industries with technical or complex information, including:

• Building products and construction

• Industrial and manufacturing

• Engineering and technical services

• Education and training

• Technology and systems-based businesses

The common goal is clarity - helping people understand something quickly and easily.

The best explainer video length depends on your goal and audience:

30-90 seconds → most common for online marketing and social media (Short, focused, and easy to watch)

2 minutes or more → used for product walkthroughs, research summaries, onboarding, or detailed storytelling

Shorter videos hold attention better, but longer videos work well when the audience expects deeper explanation.

A natural voice over for animated explainer videos is typically 120-150 words per minute. This pace allows for breathing, emphasis, and pauses so the message stays clear and easy to follow.

For a 30-second animation, aim for 70-80 spoken words. This pacing sounds natural and gives the animation room to breathe. Trying to fit 100+ words into 30 seconds usually feels crowded and reduces clarity.

If you try to force too many words into a short animation, the voice will sound rushed and unnatural. A simple check is to read your script aloud and time it before finalising.