Branding & Marketing for TreadTech: Aluminium Deck Framing System
TreadTech is an aluminium deck subframe and adjustable pedestal system that makes building decks smarter and faster - designed and manufactured in Hamilton, New Zealand by the team at UNEX Systems.
They needed a full visual toolkit to launch the brand and explain the product clearly to architects, builders, and specifiers. I worked alongside the UNEX team to help bring it all to life.
Client
TreadTech
Scope
Logo Design & Visual Identity
Graphic Design (Brochures, Spec Sheets, Marketing Material)
3D Product Renders
Ongoing Marketing Support
Website Design
Sector
Decking and Building Supplies
A solid brand for a solid product.
We started by creating a clean, structured logo and visual style that reflects the product’s strength and modularity. I designed a full suite of collateral - including brochures, detailed technical sheets, and large-format signage - to keep the look consistent and easy to follow.
With no photography available, I developed a set of crisp 3D renders to showcase the pedestal system and aluminium components in use - ideal for product pages, brochures, and advertising.
The website followed suit: simple, informative, and built to make downloads, information and quoting easy to find.
Ongoing support - across all channels.
Alongside the launch, I continue to coordinate and create TreadTech marketing content - including Digital campaigns, EDMs, blog content, event signage, and listings on platforms like MasterSpec and Archipro.
